We all love the quirkiness of
graphics. To elaborate, I take your yes in agreeing with the idea of adoring colorful
kitschy and playful graphics on tees, cushions, bags, accessories, stationary, coffee
mugs etc. After all, colors are what that makes the scene funky and
happy-going. So, what if this idea mixes with the traditional attire of Indian
women. The sari. This implies that saris would be graphical too. They will be colorful
quirky graphical and playful.
That’s exactly what Play Clan
did. Known for quirky graphics in their wide range of products, Play Clan
recently launched a collection of saris called “The Play Clan Sari Edition” at
the Will India Fashion Week for spring/summer 2013.
Welding neon and playfulness in Indian
characters, tribal looks, neon-ised geometry and phulkari, the saris are no more just a boring six-yard
long garment after their post-fluorescent treatment. The younger generation now
has reasons to get into the tradition attire. Besides, there are smarter ways
to style them as Play Clan highlights them in their shoot. Have a look at their
collection. They can be bought from their online store at Rs. 14995/-. Totally worth
it!
Images: Play Clan
Cheers
Pranita
Amazing.. love the colours :)
ReplyDeleteLovely its AWESOME :)
ReplyDeletevery informative post for me as I am always looking for new content that can help me and my knowledge grow better.
ReplyDelete