Wednesday, December 28, 2011

THE FUN THEORY

yeah, that's my current obsession over the internet. Trying to get the cold out of sight and mind! *aaaccchhhheee!*

check out Fun Theory
Its an initiative by Volkswagen dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

"Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here:



I have a total agreement with the Fun theory knowing the practical implementations of the same. With more an more of health disorders and environment pollution, the fun theory benefits both the humans and the environment. A much needed step for today!


1 comment:

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