Monday, January 9, 2012



People! Time for getting in your shoes and do the Tango!
Pantone color Institute has announced Tango Tangerine as the color of the year 2012.

                Roses need not be red now! Orange roses suggest a deeper love affair.
                                                                                                               - Vogue, January 2012 

Chosen because of its “sophisticated and dramatic undertones,” Tangerine Tango (Pantone 17-1463) is a continuation of last year’s winner, Honeysuckle (Pantone 18-2120). The 2011 winner was said to be “inspiration to face life’s everyday troubles with verve and vigour,” with Tangerine Tango building off of that by giving an “energy charge” to move forward. Pretty dramatic language, but these people take their colours seriously.

Seems like its a mixture of emotions and reactions and observations! A marriage of the adrenaline rush of red and the warmth of yellow!

Let’s have a look at the tangerine mood and some tips/looks to show how you can use the colour to discharge its prominence or make it your accent! Colors are picked up from fashion, film, technology, art, popular travel destination, and “other socio-economic conditions.”

Tangerine is being picked up by fashion influencers and young consumers. Brands like Tommy Hilfiger, Christopher Kane, Mark Fast, Hermès, Dior, Marc Jacobs Nanette Lepore and Elie Tahari have shown the love for tangerine in their SS12 collections.

Nanette Lepore SS12 Collection 

Elie Tahari  SS12 Collection    
  • Tangerine stands out when used with white and black. So, it shows effectiveness in posters, signs etc. Its used as a point of sale to attract attention and make more of a fashion statement than using red, yellow or brasher alternatives.
  • MAKE-UP lovers, don’t worry, you’ll get something for your lips, nails and cheeks too. The color is rushing all over the fashion domain.
  • Check out how you can get inspired to wear the dramatic color-
When paired with brown, it brings out an amber cast.

   It has a deeper, more complex aspect than the more obvious brash pop colors.

Use it to dress fun, enticing and exotic windows

  •  If you still feel, its too much of a color, you can always go for accessories in tangerine with subtle shades in clothes! Be it bags or shoes or jewelry pieces.


    Images- WGSN/ clicked

    Happy Tango!

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