Sunday, October 9, 2011

RIP STEVE JOBS: the Geek Fashion iCon!

Location: Apple Store, Stockholm
Time: A day after Steve Job’s death

A slight drizzle fell upon a small crowd that lined the front of the Apple Store on 1 Stockton Street Thursday morning. People stood in front of the iconic franchise to pay their respects to an iconic man. Steve Jobs, the man behind the Apple, had passed away the day before, after a long battle with pancreatic cancer.
Outside the store, a small memorial was set up. Flowers, candles, and even apples were placed at the foot of the glass windows surrounding the store. On the windows, people left post-it notes in memory of Jobs. Many notes simply said, “RIP Steve”. Some others left messages, including, “No businessman changed the world the way you did. Thanks and “We are the same age. See you on the other side.”
The store has a sad and depressing vibe, even though the business continues. It feels like Alexander McQueen’s tragedy all over again. It is a shocking event to the world, because the man changed the whole world.

Via Fashion Schooldaily

Steve Jobs Stanford Commencement Speech 2005

Here is how news makes its way to fashion!

And the fashion industry calls him Timeless Geek chic! In both his attire and his company, Jobs proved simplicity is powerful and elegant. His attire was “unquestionably efficient and banal, yet with just the tiniest hint of Steve McQueen cool”, said Givhan from the Daily Beast!
What is somewhat more surprising is that his geeky fashion sense has seemingly come into vogue overnight. Sales of black mock turtlenecks, as worn by Steve Jobs at product launches, have sharply increased. Back in the 70s and 80s his wardrobe used to be a mix of everything, from walking around the Apple campus barefoot in a t-shirt and shorts to old school three-piece suits to show his computers in fairs and keynotes.
Does it matter, what brand loyalty you show while buying clothes? Yeah, you could be loyal enough to buy apple products but it is a thought to ponder that the CEO of apple didn’t care for wearing a cashmere turtle neck. But, a mock turtle neck black tee was all he needed to dress up for product launches! It’s a sartorial Distinction, a universal form of public camouflage – blandly appropriate and never distracting.
Steve Jobs's uniform of jeans and a black turtleneck has heretofore seemed less like a sophisticated sartorial choice than a savvy exercise in personal branding, a symbol of ascetic devotion to technology, and perhaps, once, a bit of marketing for the Gap, where Jobs was a director. Jobs' wardrobe makes a cameo, and perhaps unintended, appearance in the new (September) issue of Vanity Fair. You gotta admire a man who is loyal to his style no matter what
In 2010, Apple introduced iWear! An action to entertain Steve Job’s fans!

Think different, dress alike: Apple introduces Steve Jobs fashion line.

iWear makes it easy for anyone to be like Steve. All parts of the official Steve uniform will be neatly boxed, Apple style: mock black turtleneck, jeans and gray New Balance 991 sneakers. In addition, copies of Steve’s glasses (non-prescription) are available to complete the look. Underwear remains a matter of personal choice.

There's nothing new about celebrities creating fashion trends. Ashton Kutcher and his trucker hats. Madonna in the 80's. But how does this happen with a guy who wears the same outfit every time he appears in public?
Uncrate is the leading buyer's guide for men noticed that Steve Jobs seems to like New Balance 991 sneakers, as he was wearing them at the D: All Things Digital conference this year. Uncrate advertises the sneakers by saying, "Some people buy shoes because their favorite sports star (i.e. Michael Jordan) wears them. We here at Uncrate are a little more geeky than that. We buy our sneakers, the New Balance 991 ($99), because our favorite chief executive officer wears them — Apple and Pixar boss Steve Jobs. If they're good enough for a billionaire, then they're surely good enough for us losers."


On death.
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.”

On (how to live your) life.
“Your time is limited, so don’t waste it living someone else’s life … Stay hungry. Stay foolish.” -2005 Stanford commencement speech.

On progress.
“Things don’t have to change the world to be important.” -Wired1996

On simplicity.
“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex.” - Business week 1998

On design.
“Design is not just what it looks like. Design is how it works.” - The New York Times 2003

On contentment.
“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.” -Wall Street Journal 1993

On what people (really) want.
“You can’t just ask the customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” -Inc Magazine 1989

On saying ‘no.’
“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.” -Business Week 2004

On conformity.
“It’s more fun to be a pirate than to join the navy.”



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